About us

,About Seniors Helping Seniors UK


Seniors Helping Seniors  is a profit with purpose organisation, we are social entrepreneurs, we are the proud winners of multiple awards for the social impact of our business and we are an exciting franchise opportunity.

Improving the lives of others is the core of everything we do. We change how “seniors” are treated and we change expectations on ageing.  18% of people in UK are over 65 years of age.  In 25 years time, 1/4 of everyone in the UK will be over 65 years of age.

Seniors Helping Seniors helps solve two of the biggest social problems in UK today. Elderly care and employment opportunities for people as they age.

This is not business as usual, this is business how it should be.

Christian Wilse and Sally Wilse, Master License owners of Seniors Helping Seniors home care, manage this exceptional service.


The home care service helps seniors and their families by offering compassionate, loving care from fellow seniors. The care is not about personal care – so there is no bathing,  dressing or medical treatments.

Seniors Helping Seniors non-medical, in-home care has been matching seniors who need help with seniors who want to help, for more than 20 years with outstanding success.

Peer-to-peer assistance allows seniors in need to receive care from someone who they trust and like.

Unique standards of care come from one person or a small team who enjoys the work they do.

Seniors Helping Seniors is about self esteem, getting the work done to the highest standard, giving peace of mind, keeping people safe and well, restoring confidence, participation, having fun,  getting people out and about and engaged and giving great value for money.


By enabling Seniors to provide care, we help people to remain active and fulfilled members of their community and supplement their income at the same time. At a time when people are living longer and remaining active for longer,  providing fulfilling and well paid work that people want to do is important.  Working for Seniors Helping Seniors is flexible work that people love to do.

Our care model has a 20 + year track record and Seniors Helping Seniors is a trusted brand in UK and abroad.  With over 300 franchisees worldwide,  Seniors Helping Seniors is a trusted and exciting franchise opportunity.

Award winning care and client recommendations that have put us in the Top Ten most recommended care groups in UK and we have won an award for our Customer Service.

Seniors Helping Seniors are champions for the Living Wage Foundation and influencers in the sector.

Inclusive employment is enabled because services are flexible and built around our carers, our clients and our customers.

The organisation is focussed, compliant and we are here to impress. No job is too big. No job is too small.  Every family’s budget is accommodated.

The unique fully managed home care services provides peace of mind and award winning customer care when people need it most.


With offices in Kent, Surrey, Sussex, Berkshire and Midlands we are growing operations around the South East and East of England through franchising.

Experienced carers offer many non-medical home care services including but not limited to

  • Companionship
  • Housework
  • Garden help
  • Transportation
  • Trips to local events
  • Medical appointments
  • House maintenance and small repairs
  • Shopping
  • Dementia care
  • Meal preparation
  • Mobility assistance
  • Respite care
  • Overnight stays
    and more…

Carers  have ID badges when visiting but do not wear uniforms.

Since COVID-19, carers report their health before every visit. The company proudly earned our S.A.F.E Care badge for our  saftey proceedures. We are delighted to report an exceptional COVID-19 safety record and we maintained our services reliably throughout the pandemic.

Staff Languages (other than English) : Bengali; Bangla, Danish, German, Spanish; Castilian, French, Hindi, Dutch, Norwegian, Romanian, Swedish .. more to follow!

For over 30 years, Christian has been a successful and innovative international businessman. While he has enjoyed his career, Christian felt he could do more. “Making money was never a big enough driver for me” he says. “I have loved my work in business so far, but I am driven to give back, to do good and have a real purpose.”

Christian turned his business and community building skills into action by opening the first Seniors Helping Seniors in-home care service in Kent in 2013.  “As more  locations open, our experience really pays off.  More families get the help they need, more people get the work they need and want to do,  more elderly people get the support they need to live safely and well in their own homes, more people realise their dream of working for themselves making a great future doing something worthwhile, more communities have the choice of great elderly care and more people stay out of hospital and GP’s surgeries” Christian says.

“Our straight forward, honourable and joyful approach to ageing is refreshing  and the social impact of our business is fulfilling.  It is everything I could have hoped for.  The potential is fantastic and we are in the right place at the right time, with some amazing partnerships behind us.”

Christian was born in Norway and raised in Sweden. After meeting his wife, Sally, he moved to the UK in 1990, which he has called home ever since. Christian loves his community and he has worked for charity, the football league,  film and broadcast technology and software.  Rolling out business concepts is his skill.  He loves running a sustainable business that truly changes the care industry. Helping seniors support themselves and be happy is simply the right thing to do. Helping people step by step to launch and run  their own profitable Seniors Helping Seniors  in their own town “is invigorating”

Christian and Sally agree that  “Too many people never get to realise their true potential in business. They have the skills and personality but never seemed to get the breaks they needed. This business is a tried and tested turnkey operation that has the potential to secure a legacy for people. True personal fulfilment and local accolades for providing much needed local job opportunities and award winning care services that tick all the boxes for customers and health practitioners. We teach people all this and give them the potential to make more money and have more fulfilment than they ever dreamed they’d have.”

Sally was born in Kent and has a BSc in Health care.   She has worked more than 25 years in Publishing and PR/Marketing and is skilled in Big Data collection. “Seniors Helping Seniors was a life changing experience. It took me back to my original ambitions” she says “it’s rewarding and challenging, and you can really feel that we are making an impact on social perceptions.”

“Our seniors have so much to offer each other and the community,” says Christian. “They are the Victory generation.  The Rock n’ Roll generation. Joy and strength comes from receiving care from people who are fascinated by the same things in life.

Seniors helping Seniors home care has hundreds of cases where family members say the hours spent in our company literally changed lives. Seniors Helping Seniors  gives families and their loved ones the chance to feel confident that they are not only receiving the best care possible, but they will be enjoying themselves in the process.”

We established Seniors Helping Seniors  UK operations in 2013.  We are excited to help other people make use of their business skills, local knowledge and passions to really help change the way people age in this country. By starting operations in their own local area under the guidance of Sally and Christian, the right people have an opportunity to make a sustainable, profitable business they can be proud of.   Kiran Yocom founded the organisation in 1998 in America; she has a mission and a passion to help seniors live independently. She leads the organisation through compassion and caring for all.  Seniors Helping Seniors  is independently owned and run.

• The mission of Seniors Helping Seniors home care services :  To provide seniors with the ability to choose an independent lifestyle in their own homes, for as long as possible, with the  dignity and respect they deserve by finding caring seniors to help.
• Seniors who would like to continue to contribute to their community and stay active, as well as supplement their income, can find flexible work that fits in with their lifestyle and commitments. The work suits trained carers and ordinary people with experience of caring for loved ones.   It is a win-win …a way to give and to receive.

• The goal of Seniors Helping Seniors home care services:  To match seniors who can provide a service in the community to other seniors who would benefit from receiving those services. The character of the seniors both providing and receiving services is key.  We do our best to match personalities and activity levels to encourage a strong friendship as the various activities of the day are completed together.
Like getting a little help from your friends.

Our Mission

Our non-medical care focusses on keeping well.   Preventing crises is very much right-place, right-time in the UK.

The cost benefits and efficiencies in our processes secure our sustainable domicilary elderly care business model. 

All our services are delivered with sincere companionship because our focus is same-person care and carefully matching carer to client.

Fully managing all elements of service provides outstanding customer experiences and supports outstanding carers.

Our carers are staying active, staying social, and staying financially stable with an hourly wage which is above the Living Wage. Our franchise partners make money through doing good. 

The teachable business model exemplifies profit with purpose, empowerment, inclusivity, self-governance, thought leadership and the value of local expertise.


"We have been using the services of Seniors Helping Seniors for over 4 years and have been really pleased with the care and attention the team have always given to Mum. Nothing has ever been too much trouble and the team have often gone above and beyond to ensure that Mum was comfortable in her own home for as long as possible.

They often shared lots of laughs and fun times as well as caring for her emotional and physical needs and it always left us reassured that she was in the best of hands.

They are a very flexible team and always willing to help out when additional support was required putting the needs of Mum first. A special thanks to Eileen and Simone who have been on the journey with Mum and become more than a companion to her, they have become good friends. A very caring exceptional company. "


"Our Mum is suffering from severe dementia and although we take on a lot of the care ourselves, we needed some extra help in the afternoons. The care from SHS has been outstanding. All the carers have been great with Mum, taking her for a drive, a cup of tea and a piece of cake when able which is her favourite thing to do.

We have received photo’s of Mum from the carers of Mum while she is out and she always looks so happy. She can’t wait to go with them! Teresa provided Mum with a photo book at Christmas – such a lovely thing to do and Mum treasures this. Tina has been great also - always there to help co-ordinate and offer support.

We really cannot fault the care received. We know Mum is in safe hands and Dad can have a rest while she is out. Highly recommended! Joanna, Karen and Nicola."


Get in Touch with our Team

After more than 20 years in elderly care, we know how you would like to be treated!

Running Errands